For the last month or so, I have been in a true blue blogging funk. I can’t put my finger on the exact reason, but strangely I just didn’t feel upto posting. Partly I think its because I started blogging initially as a fun activity and now, especially with wordpress, I feel I am getting too much into this circus – blog stats, views, ratings, technorati etc etc. Ofcourse I know I can choose not to, and a lot of the time, I feel I’m much less bothered about it than others I know. Still. Somewhere the original reason for blogging seemed to be moving away. Then, the weather here and the cold and cough it brings along, makes me feel disinclined to do anything more than the bare minimum.
Until. One of my favourite bloggers, Megha, piped in and rapped me smartly. (Well, blogically). “Ok, we are way past the ‘few days’. Come back now”. Thats what she says. Its about time I guess. I hope everyone else missed me too 🙂
Now, lets get started. Has anyone seen the latest Airtel corporate ad? Whats with ad folks? I don’t know how anything about the human condition can become fodder for advertising. Sure, ads are meant to relate to our lives and touch a chord. But is it really justifiable to use what looks like a refugee camp to wring out tears from your audience? For those who haven’t seen the ad, its about two boys on opposite sides of barbed wire, getting together to kick a ball. More tears are wrung out by one litte boy actually getting snagged under the wire for moments. The moment I saw this ad, I thought, what the hell, next will they be showing us two Abu Ghraib prisoners talking to each other? (Communicating, you know, which is what Airtel is all about).
I know the ad is somewhere meant to show the triumph of the human spirit over adversity and blah blah. But it somehow just doesn’t come out that way. The feel good phrase at the end doesn’t help – everything will be fine as long as we talk to each other. (Something on those lines). It just feels like some fairly big problems in the world are being belittled with this trite solution. What do you think?