I recently picked up a copy of Ambai’s “In a Forest, A deer” translated into English from the Tamizh, “Kaattil Oru Maan”. I had read a few of these stories in Tamizh earlier, but this time, I found the entire collection in English. (On an aside, ever notice how hard it is to buy our [...]
USP ? What’s that?
If you are from the branding , marketing or related industries, surely you remember being fed up to the brim with the concept of USP, the idea that every brand must single-mindedly push a single unique position, for it to rise above the clutter of ideas and media, and capture that elusive space in the [...]
Flatterer Brands
Alcohol advertising is one of those peculiar things in India where the product is legal, but the advertising is not. Common sense dictates that manufacturers cannot make a product and then just hope for it to sell by some magic formula; Surrogate advertising is therefore very much the norm, to which the government sort of [...]
I am my Business
An acquaintance asked me for some help today regarding a speech on entrepreneurship that he was preparing, particularly regarding the trials of scaling up a business. Now, the fact remains that neither he nor I are actually owners of our own businesses yet, but having worked in start-up firms before, one of the first things [...]
Branding the Basic
I’m back! After a long holiday and one more week of absence due to not having computer access, it feels good to be back! Absence from the blog world sometimes feels almost like being banished to a remote outpost of civilization, that’s how addictive it can become. I thought I would start off with some [...]
