Over at Mindspace, Charu has an interesting post on how local should global brands get. Should they completely adapt themselves to local tastes, or retain certain attributes consistently, regardless of each audience’s tastes?
My take on this, is that, a brand exists in the mind of its audience only. Beyond that, there really is no ‘brand’, [...]
The (G)localization Dilemma
The truth about women ‘opting’ out
Dr. Bitch, one of my favorite bloggers, points to this article that debunks the myth of women ‘opting’ out of the workplace. Too often, this debate ends up in a slanging match between moms who work and moms who don’t, and competition as to which is better, or how educated moms are “wasting” their brains. [...]
